6 Printed Items Every Direct Marketing Campaign Should Use

Working with a printer to create items for a direct marketing campaign is a great way to get a message out, sell a product, or promote a cause. You might wonder, though, what you should ask a direct marketing services provider to create and distribute. Look at 6 items everybody should consider.


A good magnet is something people will keep around for a long time. For example, a pizza place might mail magnets to customers in its database to make sure they have the hours, phone number, and website for the business. A high-quality graphic on the magnet can make it stand out from others. Also, make sure the magnet is strong so it doesn't easily get lost if the customer ends up putting it on something that gets moved a lot, like a refrigerator door.

Coupons and Coupon Codes

If you want someone to try out your products or services, the best way is often to cut them a deal. Coupons are among the classic ideas of the direct marketing world. However, it's also a good idea to include coupon codes that will work on your website or app. Your goal should always be to provide as many ways as possible for the prospective customer to redeem the coupon.


The beauty of producing pens is that writing implements get around. People leave them behind in different places, and they loan them to other people. Likewise, most people will pick up a perfectly good pen if they see one sitting around. More than most direct marketing products, pens have an immense capacity to be passed along.

Writing Pads

For the discerning person who already has a pen, writing pads are a great option. They'll probably already have your letterhead on file at your printer's office, so they can easily transfer that to the top of a writing pad. Whenever someone needs to make a note or a grocery list, they'll be reminded of your organization.

Microfiber Items

This opens up a lot of possibilities, including carriers for sunglasses and cell phones. Even cleaning cloths can make an impression for the right type of business. People love practical items, especially if materials are durable.


Calendars represent another class of product that hangs around for a long period of time. If there are annual events tied to your business, include those on the calendar. For example, a tax services provider might highlight tax day.