After my business had a few slow quarters, I realized that I might need to focus more on my advertising. Instead of paying more for commercials, I focused on a grass-roots campaign that centered around passing out printed materials at local trade shows, farmers markets, and busy street corners. However, before I could do any of that, I needed to improve the way that my printed materials looked. I worked with a graphic designer to improve our messages, and then I paid a professional printing service to produce high-end, glossy flyers that looked great. Our printing choices made a huge difference, which is why I made this blog about the importance of professional printing.