2019

How To Avoid Common Brochure Mistakes

A brochure is a highly effective way to get your message across to your customers. While a lot of businesses are turning to the Internet to get their message across, some customers prefer to have something to hold in their hands and look through. But if you want to achieve the intended results with your brochure, you’ll need to avoid common brochure mistakes. Don’t Create a Confusing Layout When designing a brochure, you’ll want to control where the eyes of your potential customer go.

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When Should You Choose Four Color Process Printing?

Four color process printing is more commonly referred to as CMYK printing. C stands for cyan, M is for magenta, Y is for yellow and K is for black, sometimes called key, as it references the black key involved in the printing process. CMYK printing can be a bit more expensive than standard two-color spot printing, but it is less expensive than commercial-grade toner cartridges, and there are a number of scenarios where this might be the right choice for you.

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