2020

6 Printed Items Every Direct Marketing Campaign Should Use

Working with a printer to create items for a direct marketing campaign is a great way to get a message out, sell a product, or promote a cause. You might wonder, though, what you should ask a direct marketing services provider to create and distribute. Look at 6 items everybody should consider. Magnets A good magnet is something people will keep around for a long time. For example, a pizza place might mail magnets to customers in its database to make sure they have the hours, phone number, and website for the business.


Five Common Flyer Design Mistakes

Errors on a flyer are costly in more than one way, and unfortunately, they’re all too common. Don’t make the same mistakes as some other companies. Learn about some of the most common advertising flyer mistakes, and the effects they can have.  Overcrowded Design Keep the design simple. A bunch of graphics, thick borders, and other gawdy design elements overcrowd the flyer and make it hard for anyone to read and extract important information.